The Blog

Posted by TwitterForRestaurants on 10th March 2011

12 Social Strategies for Restaurants

A nice little article today in the New York Times column "You're the Boss". My sometime collaborator Zachary Cohen was interviewed with several others about what social media strategies work best in the restaurant industry. Some of these seem like the obvious "duh" strategies you should already be working on, but perhaps there are a few pearls of wisdom you may not have considered.
  1. Register with Foursquare, Facebook, Twitter and Yelp. Now.
  2. Tweet something clever or informative at least twice a day.
  3. Take advantage of Yelp announcements.
  4. Use OpenTable’s e-mail blast every holiday.
  5. Keep the dialogue alive. Listen andrespond.
  6. Scrape the blogosphere with HootSuite.
  7. Avoid advertising, now considered “a contrarian indicator.”
  8. Understand that an older audience is a different audience.
  9. Put your e-mail signature and Web link on every communication.
  10. Sign up Google Analytics to assay progress.
  11. Engage a marketing strategist for a finite amount of time; then ween yourself from said marketing strategist.
  12. Find someone in-house to monitor the daily cycles, communiqués, correspondences, and crises.
Read the full article on nytimes.com here »
Posted by TwitterForRestaurants on 27th February 2011

Host a pub crawl using Twitter

Magic Hat Twitter Pub CrawlHere in wintery Burlington, Vermont, we are lucky to have a social-friendly brewery keeping their name out there locally. Also distributed nationally, Magic Hat Brewery has been creating fun events for its local fans for years. In 2010 they put on a Twitter Pub Crawl that took place among at least a dozen downtown hot spots. All that was required was a smart phone with a Twitter app for at least one of the team members. Teams of four signed up with a $20 fee, all of which was donated to the local homeless shelter. They also gave away standard swag already on hand, like t-shirts and key chains. Magic Hat's swag is something to covet - very hip and cool, so it was well received in their branded bags. To top off the rewards for participation, the grand prize included 4 round trip tickets anywhere Jet Blue flies. This was a great move on their part to drum up competition and 'pub crawler' sign ups.

Like a massive roaming tweet up

The contest portion of the pub crawl involved following timed tweets using a specific hash tag (their local Burlington tag #MagicHatBTV,) directing crawlers to find the next secret hot spot via trivia about the various bars along the route. Collect receipts from all the trivia tweets, and be the first to arrive back at the designated headquarters (a bigger lounge that could handle all 160 + participants!) was entered into the drawing for the Jet Blue tickets. The event seemed to go off without a hitch, and exclusively used social media to organize, promote and conduct - start to finish. Low cost, but highly organized and memorable to all who participated. Like a massive roaming tweet up, revelers met local people in person that they follow on Twitter. Not only were participants feverishly checking for the latest Twitter update via hashtag, most were taking a moment to check in on their favorite location app like Foursquare and GoWalla. This year, we'll all be checking in with Facebook Places, too. What a great way to garner free marketing for the participating pubs, bars and restaurants along the pub crawl route.

Learn how its done

Magic Hat is putting it on again for 2011 and I can't wait! Take a look at how the pub crawls works on Magic Hat's website » Why not adopt a pub crawl for your own downtown? Its fun, exposes people to new places and shows your locals that you are very social and enjoy crafting a good time for them. From my own experience - even though I live downtown - I had not visited half of the pubs and bars before the Twitter Pub Crawl. But I have since...
Posted by TwitterForRestaurants on 1st February 2011

Social Media Toolbox for Hospitality

I recently had an opportunity to talk to the Hospitality Management students at Champlain College here in Burlington, Vermont. The audience was very receptive, and I was surprised at how much college students don't know about social media. There I was, a little anxious about boring them to death, but their social networking worlds rarely extended past Facebook profiles, not the Facebook fan pages and Twitter engagement I had assumed. Not only was I a guest speaker, my presentation was to be a surprise wrench thrown into their final projects for the semester. To explore how using social media could be a boon for their imaginary business plans for hotels, resorts and restaurants. Below is the presentation with tidbits of Twitter for Restaurants strung throughout. You can view it on SlideShare here »
Posted by TwitterForRestaurants on 3rd January 2011

Foodspotting and the restaurant business

Paul Barron (@paulbarron) of SocialCoco.com conducts a great interview with Foodspotting's (yes that awesome iPhone app) Alexa Andrzejewski (@foodspotting and @lexylady). They talk about how Foodspotting has surpassed 500,000 users and why its a boon to restaurants by being a trusted and motivational resource for resto recommendations and more. Users can now follow other users, experts (like Zagat and the Travel Channel), places, foods. All through integrated marketing. Paul and Alexa are some great takeaways for restaurants like rewards, making custom guides, and general great ideas for getting on board and getting the word out about your resto with this fun location app.
Posted by TwitterForRestaurants on 22nd November 2010

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(click image for full size view)
Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010
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What make a tweet "non-retweet-able"?


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NO REAL ESTATE LEFT TO TWEET Buy Cialis (Tadalafil) Without Prescription, Try not to pack so much information, URLs (shortened or not), multiple hash tags, etc. Buy cheap Cialis (Tadalafil), into a tweet. Again, Detroit, Michigan, San Jose, California, Austin, Texas, Memphis, Tennessee, make it easy for it to be retweeted by leaving some space for the next RT's own Twitter name to be included with yours.

QUESTIONABLE CONTENT
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Are you making it easy to be retweeted. Do you have a system that works for you.

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