A nice little article today in the New York Times column “You’re the Boss”. My sometime collaborator Zachary Cohen was interviewed with several others about what social media strategies work best in the restaurant industry.
Some of these seem like the obvious “duh” strategies you should already be working on, but perhaps there are a few pearls of wisdom you may not have considered.
- Register with Foursquare, Facebook, Twitter and Yelp. Now.
- Tweet something clever or informative at least twice a day.
- Take advantage of Yelp announcements.
- Use OpenTable’s e-mail blast every holiday.
- Keep the dialogue alive. Listen andrespond.
- Scrape the blogosphere with HootSuite.
- Avoid advertising, now considered “a contrarian indicator.”
- Understand that an older audience is a different audience.
- Put your e-mail signature and Web link on every communication.
- Sign up Google Analytics to assay progress.
- Engage a marketing strategist for a finite amount of time; then ween yourself from said marketing strategist.
- Find someone in-house to monitor the daily cycles, communiqués, correspondences, and crises.
Read the full article on nytimes.com here »
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