This awesome website: Giraffe

Giraffe Restaurants

Giraffe is a UK chain of 35+ restaurants catering to the family-friendly crowd. The corporate website is appealing to kids and adults alike, with big, juicy graphics, images and calls-to-action.

Massive eye candy

They’ve gone the extra mile to entice visitors to dig in and explore the site with games, giraffe trivia, their community efforts and more. All the while making it easy to navigate, sign up for newsletters, join their social communities, and shop for branded merchandise and gift cards.

Giraffe goes far beyond the boring ol’ text menu and pumps up their menu pages with images, fun type treatments and even rollover buttons for pics of the item.

Some might say “Who cares about eye candy? People want the menu, hours and a map”.

Who cares? Today’s multitasking, short attention spanned, tech-savvy, hip customer, that’s who. Oh, and kids. Considering its a family oriented string of restaurants, they’ve got it going on with the entertainment factor with games, engagement, and community involvement. Appealing to kids and adults alike. The site has a huge personality. Doesn’t yours – regardless of the cuisine or demographic?

A non-bloggy blog

They have a blog – although it doesn’t look like a regular blog, more like a news feed. Its packed with all sorts of story topics, from events, contests, announcements and ubiquitous specials. What I like about their news page is each story is short (most are one or two paragraphs), informative and have links where appropriate. Its a good example that even with limited time, they can post fresh content and keep it short and simple.

How ‘cool’ is your website? Does it have a big enough personality to bring customers to the site (and the front door) again and again? I’ll bet Giraffe’s does exactly that.

www.giraffe.net
@GiraffeTweet

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