Telling your story across the web

Here’s an idea for getting some real mileage out of a simple image. Say you occasionally tweet out a delicious photo of one of your products, be it a bakery item, a fan-favorite appetizer, new wine you carry or produce, special event, etc.

Sure you can just tweet it out or upload it to your Facebook wall, but what if you went further and really fleshed it out? Told the full story? Consider the following scenario:

Get a really good photo of your product or event, then:

1. PREPARE A BLOG POST describing the preparation process and how it goes from ingredients to case, plate, glass, venue. Pepper the post with links out to your social channels like Facebook, YouTube, and Flickr. Tag the post with all relevant keywords and phrases for your intended market.
2. CREATE A FACEBOOK EVENT for attending a class, tasting or event featuring that product, linked back to more information on your website.
3. RECORD A SHORT VIDEO on the process, an interview with a key grower, winemaker, expert, customer. The video is tagged with keywords and again, leads back to your site. You could add that video to your Facebook page, YouTube channel and blog post.
4. DOCUMENT WITH PHOTOS, from start to finished product. The images are organized into a set or gallery and tagged in Flickr.

 

And finally, bring them all together for a measurable impact on your SEO and analytics

5. Tweet(s) about it all: photo, blog post, class or tasting, video, Flickr gallery.
   This one fantastic image has been broadcast on five different channels, reached all of your fan and follower bases, picked up in searches because your content was loaded with keywords and interesting information and images.

Not only will you cast a wider online net, your tweets, posts, and other media will likely be shared by your fans and followers. The impact of that one little image has much greater potential than just a tweet. And if its a particularly interesting topic involving interaction from your audience, like an event sign-up, your posts will have legs and a longer shelf life.

Let your audience join you in telling your story

By taking a great image and giving it more life via your social media channels, you’re inviting your customers to become a part of the story, as well as help you tell it. You’re not just ‘talking at’ your audience, you’re encouraging interaction, conversation and drumming up measurable interest in the one thing you are passionate about – your business.

What can you do today to tell your story?

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