Getting on the Location app bandwagon

Chances are you’ve heard of location-based smart phone applications like Foursquare, Yelp, Twitter, etc. Even if you don’t use a smart phone, know that your customers are. Considering the popularity and constant improved technology of mobile devices, it makes sense that someday soon, you will, too. After all, you do want to be where your customers are. Not just for restaurants, but any business that want to stay in step with their fans, followers, and patrons.

Chris Brogan (@ChrisBrogan), President of New Marketing Labs, recently penned a short but informative article for American Express’ OPEN Forum. Chris elaborates on the importance of jumping into the mobile app world and embracing the social tools many of them feature. In short, the article covers;

1. GET a smart phone, already
2. Creating good content to be more easily found online
3. The importance of listening for feedback
4. Generating buzz by having contests for your mobile audience

Read the full OPEN Forum article here >>

RECOMMENDED READING

Because I always reap loads of great tips and info from both OPEN Forum and Chris Brogan, I’ve included links on the Recommended Reading page >>

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