How Twitter built this bar
Here’s a great video interview that social media rockstar Chris Brogan (@chrisbrogan) conducted on-the-spot with Joe Sorge, who runs AJ Bombers, a bar in Milwaukee, WI.
Joe explains how he used social media, and specifically Twitter, to build his customer base and humanize the bar’s online presence. Look closely at the Twitter info he prints on their menus. He also explains that he’s able to respond to good and not-so-good feedback he sees on Twitter, whether he’s on site or not.
Joe Sorge and AJ Bombers (on Twitter at @ajbombers) are living proof that social media was born for the restaurant biz! Take a look:
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Follow Friday Favorite 6/11/10






Hey there! Thanks so much for posting our Brogan interview. Our company LOVE’s SM. Thanks for the added exposure.
You bet, Joe. No doubt you’ll be an inspiration to many restos. Best of success to you and all of your establishments. Looking forward to hearing more.
[...] summer, Milwaukee bar AJ Bombers (I recently wrote about their Twitter success here) promoted a contest for their fans to win free burgers for one [...]
[...] the awesome Social Media-ness of Joe Sorge with AJ Bombers (@AJBombers) in the past, both here and here, and now Joe’s Twitter success has been written about in a book – #Twitterworks [...]