Archives for "February, 2010"

Posted by TwitterForRestaurants on 22nd February 2010
4

Encouraging promotion with Facebook

Twitter is a great way to drive traffic to your web presence family and plug yourself and others in short bursts of appreciation and sharing. In addition to Twitter, a Facebook fan page is an even better way to interact with your business’ audience. With 400 million active users and an average of 130 friends [...]

Posted by TwitterForRestaurants on 20th February 2010
7

Foursquare for Restaurants and Bars

Originally posted on my DeepDishCreative.com blog, but geared more for tourism and hospitality. Read Foursquare for Tourism here >> Chances are you’ve heard of location-based smart phone applications like Foursquare, Yelp, GoWalla, and MyTown, etc. Even if you don’t use a smart phone, know that your customers are. Haven’t heard of it? Foursquare is a [...]

Posted by TwitterForRestaurants on 17th February 2010
1

Radio interview with a Social Bakery

Local Burlington, VT bakery August First’s owner Jodi Whalen (@AugustFirst) is the guest for Jonathan Butler’s (@JonathanPB) radio show, The Browser. Jodi will chat about how August First took the tools and trappings of social media and ran with them, prior to ever opening the doors and how they’re still reaping the benefits today. Listen [...]

Posted by TwitterForRestaurants on 16th February 2010
2

The Social Media Counter

For those still not convinced that social networks have any tangible value, that its all a fad and fading, think again. If you are trying to get the owner or boss on board, there is no better time than now. Check out this real-time Social Media Counter developed by Gary Hayes (@garyphayes) of PersonalizedMedia.com. The [...]

Posted by TwitterForRestaurants on 15th February 2010
2

Dating web sites vs. Social Media

Now that the Valentine’s Day deluge of online dating web site commercials has retreated for another 11 months, I can safely troll a few popular sites for some social media R&D. What I hope these sites reveal are the parallels of the laws of attraction and truth in advertising compared to our social media effort. [...]

Posted by TwitterForRestaurants on 9th February 2010
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Social Media Calls to Action

What is a “call to action”? You may recognize calls to action on a website, for instance a giant button (or subtle text link) that you instinctively click to take you the desired next level of interest on that site. Your “Make a Reservation” button is a call to action. Wikipedia defines a call-to-action as [...]

Posted by TwitterForRestaurants on 4th February 2010
4

How Twitter built this bar

Here’s a great video interview that social media rockstar Chris Brogan (@chrisbrogan) conducted on-the-spot with Joe Sorge, who runs AJ Bombers, a bar in Milwaukee, WI. Joe explains how he used social media, and specifically Twitter, to build his customer base and humanize the bar’s online presence. Look closely at the Twitter info he prints [...]

Posted by TwitterForRestaurants on 3rd February 2010
7

Getting the boss on board with Social Media

One of the most popular questions industry folks ask me is “How do I get buy-in for social media from the boss?” Good question. If you’re working for someone (or a whole board of someones) who tends to drag their feet when approached with the subject of social media, sometimes its hard to get through [...]

Posted by TwitterForRestaurants on 1st February 2010
1

Getting on the Location app bandwagon

Chances are you’ve heard of location-based smart phone applications like Foursquare, Yelp, Twitter, etc. Even if you don’t use a smart phone, know that your customers are. Considering the popularity and constant improved technology of mobile devices, it makes sense that someday soon, you will, too. After all, you do want to be where your [...]